Marty’s Marketing Minutia – Detroit Auto Show Edition
It's a busy time of the year for automotive marketers, with Car-of-the-Year awards, auto shows and the marketing world's 800-lb gorilla, the Super Bowl. Find out more in this week's issue of Marty's...
View ArticleMarty’s Marketing Minutia: Carvertising Heats Up
From vanishing Fiat spots to sneak peeks at upcoming Super Bowl commercials, check out this installment of Marty's Marketing Minutia. You'll also hear about the possible shake-ups coming in the...
View ArticleMarty’s Marketing Minutia – Huddle Edition
Automakers will be betting big on the Super Bowl but if the performance of their ads during the playoffs is any indication it could become the auto Stupor Bowl, cautions TheDetroitBureau.com in this...
View ArticleMarty’s Marketing Minutia – Let the Game Begin
The hype has begun. Super Bowl XLVII is still ten days away, but the mega-million-buck auto ad brawl is already underway and some automakers hoping to score big in the game-day ad blitz are already...
View ArticleVW Sticking with Jamaican Ad, Mon
Volkswagen says there will be “no change” in its plan to air a controversial Super Bowl in which everyone in an office starts speaking in a Jamaican accent. Don't worry, be happy, reports...
View ArticleAutomakers Spending Big Money to Maximize Exposure with Super Bowl Ads
With sales and profits booming, automakers are rushing to buy ad time for Super Bowl XLIX, including Nissan, which hasn't done so since 1997. At $4.5 million for a 30-second spot, most makers believe...
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